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Research papers

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research
Author: John W. Whitehead
June 15, 1988
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Citation

Whitehead, J. W. (1988a, June 15). A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/a-review-of-the-development-of-geodemographic-classifications-in-europe-and-the-united-states-with-particular-reference-to-press-media-analysis